Plant-Based yoghurt producer Abbot Kinney’s reached out to Wunderwald to expand their identity design materials in order to improve storytelling online and create powerful messages.
We asked illustrator Anne-Marit van de Kuilen to develop a distinct illustration style for Abbot Kinney’s online social media posts. Besides the main ingredients of Abbot Kinney’s products, coconuts and almonds, we also created a Good Food Tastes Better stamp, serving as a certification of quality and subtle pay off.
To support Abbot Kinney’s statements making, we choose a powerful font type. This adds to the effect of the motivational messages(s), to which we tailored their social media. For content, we developed a distinct format to show the Abbot Kinney’s employees and their personal motivations why ‘good food tastes better’.