A’dam Doctors commissioned Wunderwald to design the identity and brand world of their new general practitioner’s office in Amsterdam.
We let us inspire by the style of an old-school pharmacy. The aim was to reinterpret the heritage of a typical vintage pharmaceutical style and make it suited to a contemporary Amsterdam-based practitioner. For A’dam Doctors, we developed a brand world with a sophisticated logo, which features a bold graphic letter ‘A’ as its centre point. A strong colour palette with a fresh dark blue, optimistic turquoise and mint green together with sans serif typography complete the identity style. Specialty treatments, such as spot UV, evoke sophistication across all signage and collateral.