A’dam Doctors commissioned Wunderwald to design the identity and brand world of their new general practitioner’s office in Amsterdam.
We let us inspire by the style of an old-school pharmacy. The aim was to reinterpret the heritage of a typical vintage pharmaceutical style and make it suited to a contemporary Amsterdam-based practitioner. For A’dam Doctors, we developed a brand world with a sophisticated logo, which features a bold graphic letter ‘A’ as its centre point. A strong colour palette with a fresh dark blue, optimistic turquoise and mint green together with sans serif typography complete the identity style. Specialty treatments, such as spot UV, evoke sophistication across all signage and collateral.
For the A’dam Doctor’s practice we developed signing on plexi glass.