Albert Heijn BBQ Food Truck

Client: Albert Heijn & Foodtruck Company

Brief: Create a design for a bbq food truck

Deliverables: Identity design & foodtruck design

For their participation in Dutch RTL 4 television show Grillmasters, supermarket Albert Heijn together with the Food Truck Company approached Wunderwald to create graphics for a custom-made BBQ Food Truck.

We developed an identity filled with graphics that resemble a vintage butcher’s, with woodcut-inspired illustrations and decorative typography. By using an elementary colour palette of black, white and ‘Albert Heijn blue’, which is the supermarket’s signature colour, the overall feeling of the BBQ truck is modern and fresh.

After completion, the BBQ truck is now traveling through the Netherlands and is visiting special (food truck) events such as Eindhoven Kookt, Utrecht Kookt, the Margriet Winter Festival and the Allerhande Christmas Festival.

  • Branding
  • Typography
  • llustration

Photography by Elke Smit