Wunderwald was asked to design a complete brand world for the new drink BATU.
BATU believes the world is there to be discovered. Go out there, walk your own path, be open to the unknown and embrace your curiosity. With a little courage, your life will be full of adventures. In Mongolia they call it BATU: the courage and strength needed to do new things. Kombucha comes from that culture. One of explorers and adventurers. We wish you a lot of BATU.
To support BATU’s daring approach, we choose for powerful font types in sans serif and a fresh orange gradients.
What is BATU kombucha?
BATU is not a fast-produced soft drink. It is traditionally brewed with real attention in small handmade batches. The basis is tea, which is first fermented for thirty days, after which additional ingredients are added (such as organic cold pressed juice or fresh herbs) and a second fermentation follows. This process ultimately provides the unique and delicious kombucha taste.BATU kombucha is brewed in the most sustainable brewhouse in Europe and is of course organic and vegan. And the best thing: BATU contains no sugar!
Packshots via Studio Aico www.aicolind.nl