Fur Free Retailer

Client: Fur Free Retailer

Brief: Create an update of the identity style for the Fur Free Retailer program including a new website

Deliverables: Identity style & website

Website: Fur Free Retailer

Fur Free Retailer commissioned Wunderwald to re-design the identity and brand world of the Fur Free Retailer Program. Fur Free Retailer helps consumers to shop at guaranteed fur-free companies. Fur Free Retailer has now more than 900 brands joining the fur free community, including Versace, Gucci, Armani and Scotch & Soda.




The aim was to reinterpret the old Fur Free Retailer logo that was based on an illustration of a fox and make it suited for a contemporary audience. We created a more modern version of the logo’s illustration and combined it with a bold typeface and a strong colour palette with an optimistic turquoise and orange.

Last but not least, we designed illustration elements to complete the identity style of Fur Free Retailer. The illustration elements can be used for all sorts of future posters, infographics and online assets.

Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals. {...} Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better - Marco Bizzarri, Gucci’s President & CEO

  • Branding
  • Typography
  • Illustration
  • Webdesign
  • Art Direction

From the logo’s we made versions for all the different countries joining the program, including Russia, China and Japan.

The website is base on a multilingual set up. In this way we an easily add translations for any given language. For example, we made a special edition of the website in Chinese as well.

Want to know more?
Get in touch!

Creative Director

Baukje Stamm

[email protected]