Fur Free Retailer
Fur Free Retailer commissioned Wunderwald to re-design the identity and brand world of the Fur Free Retailer Program. Fur Free Retailer helps consumers to shop at guaranteed fur-free companies. Fur Free Retailer has now more than 900 brands joining the fur free community, including Versace, Gucci, Armani and Scotch & Soda.
The aim was to reinterpret the old Fur Free Retailer logo that was based on an illustration of a fox and make it suited for a contemporary audience. We created a more modern version of the logo’s illustration and combined it with a bold typeface and a strong colour palette with an optimistic turquoise and orange.
Last but not least, we designed illustration elements to complete the identity style of Fur Free Retailer. The illustration elements can be used for all sorts of future posters, infographics and online assets.
From the logo’s we made versions for all the different countries joining the program, including Russia, China and Japan.
The website is base on a multilingual set up. In this way we an easily add translations for any given language. For example, we made a special edition of the website in Chinese as well.