Gulpener Beer Brewery approached Wunderwald to come up with a photography concept for their beer collection for the online presentation in their webshop. We asked photographer Hugo Thomassen to produce still-life like pictures of all the different beers, making them resemble paintings.
We felt that Hugo’s specific style creates an overall retro feel that fits the Gulpener brand very well. We wanted to combine the photography with clean background designs. The straight lines add a subtle graphic element that nicely plays against the more playful look of the beer labels.