To give consumers from all over the Netherlands access to all of the Gulpener products, we created an online shopping environment. From all of Gulpener’s regular beers, to a cycling uniform and from tours through the Gulpener Brouwlokaal to special collaborations and rare beers, everything can be bought here.
We focused on making a playful yet functional environment where online shopping is an experience. With moving illustrations, we created interactive shopping pages.
Using moving portraits (gifs) of the Gulpener employees and beer photographs by Hugo Tomassen and merchandise shots by Carol Eijck, we are making sure that all three of the Gulpener product categories (beers, activities and merchandise) are well-represented.