The Food Line-up

Client: The Food Line-up

Brief: Create a fitting identity for a game changing catering company

Deliverables: Identity design

Website: thefoodlineup.nl

Wunderwald guided The Food Line-up in the process of designing a brand identity that reflects their mission of ‘game changing catering’. The Food Line-up is a company that programs catering line-ups for all kinds of events. They were looking for an inspirational design that connects with different audiences, both creative and professional.

We positioned The Food Line-up as a playful leader in the catering world. The new brand identity portrays the company as a real game changer. Central to the identity design are the recurring diagonal lines, which can be seen in the logo itself but also in the diagonal cut of flyers, business cards, the website, and all other signage. The colour palette exists of a fresh dark blue, supported by bright orange, turquoise and soft pastel colours.

Our development of extensive brand guidelines, print-ready marketing materials, and various kinds of design templates have ensured a successful brand roll-out and next phase of game changing catering for the Food Line-up.  

  • Branding
  • Typography
  • Print
  • Art direction

Centre point together with Bram Oosterhuis and Tomm Velthuis, Huiswerkers